AiC Educator Award Publicity Toolkit for Schools
Congratulations! Your educator won the NCWIT Aspirations in Computing (AiC) Educator Award. This is a significant recognition, and we want to help you spread the word about their achievement. Please use the following prompts and sample messaging when communicating information about the NCWIT AiC Educator Award with your community and the media.
About NCWIT and the AiC Educator Award– Use these prompts to understand and talk about the award.
Publicity Ideas – Use this section to spark ideas for highlighting the award recipient across multiple communications channels.
We hope you will use this publicity kit to broaden the impact of the NCWIT AiC Educator Award.
Please contact us at firstname.lastname@example.org with any questions, and let us know how you have used this Toolkit. We look forward to hearing about how you shared the good news!
What is NCWIT?
The National Center for Women & Information Technology (NCWIT) is a non-profit community of nearly 1,500 universities, companies, non-profits, and government organizations nationwide working to increase the influential and meaningful participation of girls and women—at the intersections of race/ethnicity, class, age, gender identity, sexual orientation, disability status, and other historically marginalized identities—in the field of computing, particularly in terms of innovation and development. NCWIT equips change leaders with resources for taking action in recruiting, retaining, and advancing women from K-12 and higher education through industry and entrepreneurial careers. Find out more at www.ncwit.org.
What is the AiC Educator Award?
The NCWIT Aspirations in Computing (AiC) Educator Award identifies exemplary formal and informal educators who play a pivotal role in encouraging 9th-12th grade students who self-identify as women, genderqueer, or non-binary to explore their interest in computing and technology. The award recognizes these educators for their efforts to promote gender equity in computing. Since 2011, more than 500 educators have been recognized and have received more than $225,000 in professional development funding to improve their computing education skills.
Find details about prizes, eligibilities, application details, and how the award is structured at www.aspirations.org/AiCEduAward.
To share the good news about your award recipient, we recommend taking advantage of free, easy, and local promotional outlets. Additionally, you could submit a press release to a newswire service.
Newsletters, Websites, and Blogs: Does your school, school district, or community host a website, distribute a publication, or maintain a listserv or discussion board highlighting school news and achievements? Use these channels to publish an award recipient's story about how winning furthered their professional and personal goals for encouraging students to pursue their computing aspirations, or a story about how winning influenced their colleagues. Cut and paste pre-written text, available in this Word document, to get started.
Social Media: Social media is a powerful tool requiring minimal effort. Use platforms like Twitter, Instagram, or Facebook to give a shout-out to your award recipient. Cut and paste pre-written text, available in this Word document, to draft a post. Also, if posting a picture of your educator, add these social media images and tags to amplify your virtual celebration of them:
School Assemblies, Ceremonies, and Announcements: Hosting a virtual award event? Download this Zoom background to congratulate recipients throughout the session. Or, set aside a moment to recognize your award recipient during daily school routines or periodic events. For example, you could briefly mention the award recipient’s accomplishment during morning or afternoon announcements over the intercom, or call a special assembly to present the educator's personalized award.
Press Release: Cut and paste pre-written text, available in this Word document, to draft a press release for immediate issuance.
Newswire services send out your press release to journalists and the general public on a worldwide scale. Several companies offer newswire services for free or at minimal cost, including: